How can I start the Design Think way?
Design Think is simple. It is the art of being creative in finding new solutions to problems that generally are solved in a normal way. We can take it one step further and apply it to a problem that has not been dealt with yet and needs a creative solution. Big corporations spend time and money in creating solutions on a big scale. So the question you should be asking yourself is why can’t I? Simply put, all you need is to think how have people approached this problem before and how can I do it better? Tweaking your thought process is the hard part but it gets easier as you practice.
If your mind set is in the norm, it is time to think big, bold and borderline irrational. Thinking big can help creativity skyrocket. Introducing realism into the group of thoughts will help you bring them back to real world scenarios and streamline yourself to a workable solution! Take the workable solution and find technology and partnerships that can help streamline your business to provide your customers what they need and in turn solidifying your business is operating at an optimum.
When looking at clients that have requested Design Think, the first step is to analyze what is the current problem and the procedure associated with it. The next step is to talk to everyone directly involved. Again this means EVERYONE and not just management. Your company is a team that includes the front line and most importantly your customers are part of it. With social media growing at an astonishing rate, talking to your customers has never been easier. Being that they are not face to face, ugly truths are easier to be divulged. They will tell you what needs to be changed. The problem then becomes the how… that may just be the easy part!