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How can I start the Design Think way?

Design Think is simple. It is the art of being creative in finding new solutions to problems that generally are solved in a normal way. We can take it one step further and apply it to a problem that has not been dealt with yet and needs a creative solution.  Big corporations spend time and money in creating solutions on a big scale.  So the question you should be asking yourself is why can’t I? Simply put, all you need is to think how have people approached this problem before and how can I do it better? Tweaking your thought process is the hard part but it gets easier as you practice.

If your mind set is in the norm, it is time to think big, bold and borderline irrational. Thinking big can help creativity skyrocket.  Introducing realism into the group of thoughts will help you bring them back to real world scenarios and streamline yourself to a workable solution! Take the workable solution and find technology and partnerships that can help streamline your business to provide your customers what they need and in turn solidifying your business is operating at an optimum.

When looking at clients that have requested Design Think, the first step is to analyze what is the current problem and the procedure associated with it.  The next step is to talk to everyone directly involved.  Again this means EVERYONE and not just management. Your company is a team that includes the front line and most importantly your customers are part of it. With social media growing at an astonishing rate, talking to your customers has never been easier.  Being that they are not face to face, ugly truths are easier to be divulged.  They will tell you what needs to be changed. The problem then becomes the how… that may just be the easy part!

The NIKOS: the third person approach!

Are you a regretful person? Do you regret a lot of things you do? Sometimes they torture you? Pardon the French but do you ever say to yourself: “#@!? was I thinking?”

I used to! I think everyone does. Don’t have stats on it but I am pretty sure everyone I talk to has had that moment and if you haven’t, come for a coffee and quick chat and I will make sure you say it… the question is why? Why do we get into these situations?

Simple: it’s the EMOTION!

Your emotion controls many decisions in a given day. From what you wear to what you do, where you go, how you say things, what you say, and so on. Emotions guide us and if you read up on the brain, emotion is a part of our decision making process.

So what’s the cure? Well there is no cure but we can create a behavioral process to lower the average amount of times you get into a regretful situation. How you ask?

Simple: Talk in third person!

Nikos is the best! Nikos rocks! Nikos, Nikos, Nikos… NO!  I don’t mean this!

Third person approach is much different. It is an art that is developed over time! You must take your time learning the technique. You put yourself in a baby step learning process.

The third person approach works like a charm when engaged in any situation where a decision will be made and emotion is part of it.

Examples include, should I buy something? Should I go to sleep? Should I do my homework? Should I spend time with a person I don’t like? Should I be getting advice? Should I, Should I, Should I…

When making critical decisions to problems, I use this process (replace with your name):

  1. Calm yourself down with a coffee or something that relaxes you
  2. Analyze the problem analytically
  3. Calm yourself down again by forgetting the problem
  4. Create the options that exist to the decisions
  5. Say:  What is the best decision here for Nikos? Nikos, it is best for you to… because… and you will not regret it for the following reasons, Etc.
  6. Write it down to have the why of your decision handy
  7. Remind yourself that you made the decision for the reasons…..
  8. DONE!

Try this for a few months… it will be hard but the advantages will change your mood. You will be happier in every decision you make. You will become a decision making GURU…

How did I come about this?

When running your own business situations come up where you need to make a critical decision. Sometimes you can get advice and sometimes you can’t. This process came about when I thought to myself, WHAT WOULD I RECOMMEND TO A CLIENT?

Magically the decision to use third person was an excellent choice… Simply put, AWESOME!

Design Think?

Problems and solutions go hand in hand.  Dealing with a problem involves a solution that is well planned and executed.  Where do external parties come into play? Professionals such as consultants come into an organization when a problem exists. The consultant is an expert at dealing with that specific type of problem and provides a solution based on previous experience.  Almost always, bypassed is the team’s thoughts and potential solutions available through that team’s experience.  Is it a waste of money to jump to a solution specialist? Well not always.  Time and money always plays a role; how about another way?

Design Think is an old concept applied to new business concepts.  The simple word to describe it is abductive reasoning.  Usually we look at a problem in a deductive manor.  We conceptualize an idea, question it, create dilemma or problem and deduce a workable solution.  Abductive problem solving focuses on more creative resolutions involving other aspects of knowledge.  Hence, the “Out of the Box Thinking” is introduced. Buzz phrase of phrases. Out of the box thinking is being able to think outside of the normality to solving the problem.  This being said, creativity must be high in order to have out of the ordinary ideas.

Innovation is a direct result as solutions are created outside the regular norm.  To be innovated by definition, is to have a solution never used before.  More and more, companies have become well known for their innovation as different industries find solutions for their customers through innovation.  The reason why Design Think is becoming popular in everyday businesses begins from the ability to see the customer’s values first and solve inwards to the processes that deliver the product in an efficient cost affordable manner.